It is often said that each generation has its song, three minutes that encapsulate the era. In the 1960s, many songs could lay claim to this mantle, but that tumultuous decade may have been best captured by Bob Dylan’s classic, “Blowin’ In the Wind.” With lyrics that speak to civil rights struggles and the horrors of war, the song personifies the heaviness and seriousness of the era’s engaged youth.
The song that best personifies today’s college student is the ironically titled “Very Busy People” by The Limousines. Rather than war and civil rights, the lyrics detail young people plagued with ennui. When they manage to get out of bed, they busy themselves with their voluminous digital music libraries and watch the same movie over and over again.
Despite the wealth of information made available by digital technology and the comforts afforded by modern life, many of today’s marketing students are simply bored.