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The State of Influencer Marketing in 2022 [Infographic]

The State of Influencer Marketing in 2022 [Infographic]

Julian Zeng

smartphone surrounded by app

The influencer marketing industry continues to be a growing business, predicted to increase nearly 19% in 2022 from the prior year. Over three-quarters of brand marketers intend to invest in influencer marketing efforts this year, drawn to influencers’ relative affordability per generated impression and cost per acquisition as compared to traditional media channels. Below, our infographic outlines some key statistics around how marketers intend to jump aboard the hype train.

Julian Zeng is omni-channel content manager at the American Marketing Association. He may be reached at