One of the AMA’s Seven Big Problems facing marketing leaders is “Generating and Using Insights to Shape Marketing Practice.” For many companies, a roadblock to successfully generating insights is synthesizing traditional marketing research information with Big Data.
InsightsCentral, Inc. recently spoke with Chris Grabarkiewicz, director of consumer insights & marketing analytics at Luxottica Retail North America, for her thoughts on overcoming this challenge.
Luxottica designs, manufactures and distributes fashion, luxury and sports eyewear. InsightsCentral develops the strategic skills of internal, corporate insights functions through the use of performance-enhancing methods to advance better business decisions.
