Find out what employers want and what they have to offer candidates as marketing budgets expand and demand for marketers rises
Looking for a job in marketing? The CMO Survey can help. The latest survey, conducted in August, involved 324 marketers at the VP level or above across 13 industry sectors. The survey revealed much about the kinds of companies that aspiring marketers might consider, the skills they should emphasize in their applications and the areas of marketing they can pursue.
Marketing Hiring Trends
Companies are eager to hire marketers. The number of marketing hires is estimated to increase by 6.4% in the next year, according to the survey. The percent change in the number of marketing hires planned over the next year has been positive since the metric was first measured by the survey in February 2012 (Exhibit 1).
The biggest percent change in planned marketing hires in the next 12 months is in B2C product companies (9.7%), followed by B2B product companies (7%), B2C services (6.3%) and B2B services (4.1%). Transportation and retail/wholesale companies expect to have double-digit growth (14.5% and 13.3% respectively), whereas consumer packaged goods, healthcare, banking/financial services, communications/media and consumer services companies expect to grow between 6 and 9.4% over the next year. Marketing hiring growth is expected to be comparatively limited for technology/software/biotech companies (1.9%).