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Sheryl Sandberg's Option B Teaches Marketers Resilience

Michael Krauss

Marketers and all professionals can learn ways to reframe adversity and apply resilience to their own challenges 

There’s a lot they don’t teach you in college or in that first management training program. Resilience is one trait we marketers learn experientially on the job.

No one teaches you what to do with a personal or professional challenge. You don’t always get that promotion. Sometimes the raise or bonus is less than you expect. You may get fired. At school or work, no one talks about coping with loss—loss of a promotion, a job, or in Facebook COO Sheryl Sandberg’s case, the loss of her beloved husband and life partner, David Goldberg.

That’s why Sandberg’s latest book, Option B: Facing Adversity, Building Resilience, and Finding Joy, is a must-read for marketers. Sandberg, the author of the best-selling book, Lean In, was vacationing in Mexico with her husband and friends in May of 2015. Her parents were watching their two children back home in California, so Sandberg and Goldberg could have an adults-only weekend getaway.

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Michael Krauss is president of Market Strategy Group based in Chicago.