Skip to Content Skip to Footer

Kit Kat Goes Viral With Chance the Rapper

Sarah Steimer

The 81-year-old brand saw an opportunity to better engage its young audience using influencers and social media.


There is a particular octogenarian teens love, and we’re not talking about William Shatner. It’s the Kit Kat.

The Hershey Company recently learned that much younger generations—Generation Z and young millennials, in particular—really love the 81-year-old product.


Want to view this content?

Create a free account to view this content. This type of account gives you limited access to select AMA content.

Sarah Steimer is a staff writer for the AMA's magazines and e-newsletters. She may be reached at or on Twitter at @sarah_steimer.