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Kit Kat Goes Viral With Chance the Rapper

Sarah Steimer

The 81-year-old brand saw an opportunity to better engage its young audience using influencers and social media.

Goal

There is a particular octogenarian teens love, and we’re not talking about William Shatner. It’s the Kit Kat.

The Hershey Company recently learned that much younger generations—Generation Z and young millennials, in particular—really love the 81-year-old product.

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Sarah Steimer is a staff writer for the AMA's magazines and e-newsletters. She may be reached at ssteimer@ama.org or on Twitter at @sarah_steimer.