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How Much Do Marketers Make in 2018?

How Much Do Marketers Make in 2018?

Andy Crestodina

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A recent surge in salaries suggests it’s a great time to be in marketing.

Marketers work for companies, but they also work for themselves. As we upgrade our skills, we create more value, we move up and our responsibilities grow. Hopefully, our titles and salaries grow, too.

A year and a half ago, Orbit Media created a marketing salary guide for seven different marketing positions. With the 2016 data as the benchmark, we repeated the process and were surprised at the changes: It’s a good time to be in marketing. The chart below shows what marketers made at the end of 2017.

The Marketing Salary Guide

These marketing job salaries aren’t starting salaries. They are median total compensation numbers based on several data sources that comprise reports from 67,736 individuals with these marketing job titles.


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Andy Crestodina is the co-founder and CMO of Orbit Media. He’s an international keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing.