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How Much Do Marketers Make in 2016?

How Much Do Marketers Make in 2016?

Zach Brooke

The Creative Group’s 2016 Salary Guide reveals a marketing-related hiring increase, salary expectations and competitive workplace benefits.

The Creative Group, a staffing agency that is a subsidiary of human resource consulting firm Robert Half, recently released its 2016 Salary Guide for marketing and other creative professionals in North America. Now in its 16th year, the guide lists projected ranges of starting salaries for 40 marketing-related positions, broken down into agency or corporate organizations.

The data is culled from the thousands of open positions the Creative Group works to fill, as well as surveys of advertising and marketing executives, analysis of the hiring environment, and insights from internal staffing and recruiting communications. 

For 2016, the numbers reflect a 3.8% increase across the board from 2015, according to Diane Domeyer, executive director of The Creative Group.


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Zach Brooke is a former AMA staff writer turned freelance journalist. His work has been featured in Chicago magazine, Milwaukee Magazine, A.V. Club and VICE, among others. Follow him on Twitter @Zach_Brooke.