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How Marketers Can Win a Larger Piece of the Budget

Keri Witman

Most marketing departments don’t lack ideas or ambition, they lack a hefty budget. Following the old maxim, “You’ve got to spend money to make money,” marketing departments with the capital they need can bring in more leads and increase the effectiveness of their marketing strategies. As a marketing leader, you are competing with other departments for resources. You need a sound strategy and rationale for getting the money you need to accomplish your plan; that often means taking a portion from another team or department. Those dollars need to go where they will work the hardest for your company.

Marketing efforts don’t always show the immediate results that sales team efforts show because marketing exists early in the customer journey. To successfully secure the funds for your plans, your team must show how those plans will be beneficial for the future of the company. 


It’s A Numbers Game


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