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How Marketers Are Working During the Pandemic

How Marketers Are Working During the Pandemic

Sarah Steimer

How Marketers Are Working During the Pandemic

The COVID-19 outbreak has necessitated an abrupt shift in how marketers conduct business. We surveyed AMA chapter leaders to learn more about its effects on everyday work life.

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Adaptability. Things are moving so fast right now that we have to be ready to change direction and connect with our audience on a moment's notice. The ability to get things done quickly is key right now.
We've focused our communication on current clients during the crisis. Proactive emails with personalized ideas and strategy recommendations have been appreciated and have generated new opportunities with current clients.
We're still waiting to see exactly what's working consistently, but we know two things are true: One-to-one personalized communications are most effective and regardless of the communication channel, there's a lot more noise and everyone seems to be saying the same thing. The only thing getting through is content that's truly unique and valuable.
Our whole team stepped up to transform our business in a week.
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Read How AMA Chapter Leaders Are Adjusting to COVID-19

 

For offering their thoughts on life during the coronavirus outbreak, our thanks to:

  • Jennifer Miller, president-elect of Austin AMA (director of marketing at Vertebrae)

  • Chris Hill, president-elect of AMA Knoxville (CEO and producer at HumblePod)

  • Emily Fay, VP of special events at AMA Nashville (marketing manager at FIDELITONE)

  • Aaron Templer, president-elect of the AMA Professional Chapters Council (founder of Three Over Four)

  • Gina Bonar, VP of strategic alignment at AMA Cincinnati (5 Whys Marketing chief marketing partner)

  • Tyler Samani-Sprunk, president of AMA Lincoln (CMO & co-founder of Simple Strat)

  • Kimfer Flanery-Rye, VP of diversity, equity and inclusion for AMA Puget Sound (founder and principal consultant at MyKimisms)

  • Dennis Devlin, chair of the CMO Roundtable Program and VP of the Executive Marketer Community for AMA Cincinnati (CEO of Consumer Clarity)

Illustration by Bill Murphy.

Sarah Steimer is managing editor of Marketing News. She may be reached at ssteimer@ama.org or on Twitter at @sarah_steimer.