Skip to Content Skip to Footer

Digital Next Practices: Micro-moment Marketing

Sarah Steimer

By using micro-moment marketing, brands can move the customer’s journey forward and deepen their relationship with users

Mobile device users bring their phones nearly everywhere they go, meaning brands have an opportunity to reach them anytime, anywhere.

Marketers can address these users’ needs in real time and with relevance. This so-called micro-moment marketing can be wielded in a nearly unlimited amount of ways, anytime a consumer reaches for their device.

Google’s content marketing team, Think with Google, published a report on micro-moments, defining them as “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.”

Advertisement

Want to view this content?

Create a free ama.org account to view this content. This type of account gives you limited access to select AMA content.

Sarah Steimer is a staff writer for the AMA's magazines and e-newsletters. She may be reached at ssteimer@ama.org or on Twitter at @sarah_steimer.