By using micro-moment marketing, brands can move the customer’s journey forward and deepen their relationship with users
Mobile device users bring their phones nearly everywhere they go, meaning brands have an opportunity to reach them anytime, anywhere.
Marketers can address these users’ needs in real time and with relevance. This so-called micro-moment marketing can be wielded in a nearly unlimited amount of ways, anytime a consumer reaches for their device.
Google’s content marketing team, Think with Google, published a report on micro-moments, defining them as “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.”
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Sarah Steimer is the former managing editor of Marketing News. She may be reached on Twitter at @sarah_steimer.
