The worldwide market size for chatbots is expected to reach more than $1.3 billion by 2024, an annual growth rate of 24.3%
![robot in speech bubble](https://www.ama.org/wp-content/uploads/2020/06/image-7.png?w=500&resize=500%2C332)
88% of self-identified high-performing marketers say they lead customer experience initiatives across their organizations, compared to 68% of under-performers. Innovation and real-time customer engagement are the top two priorities for marketers in 2020.
![baby robot in stroller](https://www.ama.org/wp-content/uploads/2020/06/image-8.png?w=473&resize=473%2C501)
186%
Increase in general AI adoption since 2018
78% of marketers describe their
customer engagement as data-driven
67%
U.S. millennials that said they are likely to purchase products and services from brands using a chatbot.
68%
Percentage of customers that say bot-driven messaging is the most convenient way to contact a business.
69%
Consumers that say they feel more confident about brands that they can message.
![](https://www.ama.org/wp-content/uploads/2020/06/image-10.png?w=440&resize=440%2C700)
Marketers planning to increase use over the next year
![47%](https://www.ama.org/wp-content/uploads/2020/06/image-11.png?w=517&resize=517%2C519)
Shoppers who are open to purchasing items
through a bot
![37%](https://www.ama.org/wp-content/uploads/2020/06/image-12.png?w=532&resize=532%2C521)
Customers who would consider buying items on a social network instead of a company’s website
![57%](https://www.ama.org/wp-content/uploads/2020/06/image-13.png?w=536&resize=536%2C520)
Customers who are interested in getting information from
bots when browsing a business’ website
Sources: Global Market Insights, Salesforce “State of Marketing” Report, AdWeek, HubSpot Research, Chatbots Magazine, Spiceworks.