Bob Marley’s son, Rohan, is building awareness for his fledgling coffee brand, Marley Coffee, by blending his father’s legacy with storytelling and a commitment to sustainability.
From the farmlands of Jamaica, legendary reggae musician Bob Marley started a musical legacy that still lives on.
Marley’s music was released in the 1960s, ’70s and ’80s, but legions of fans spanning all age groups and corners of the globe still connect with his songs and their messages of social change and redemption, downloading them by the millions more than 30 years after his death. Bob Marley & the Wailers’ greatest hits album, Legend, originally released in 1984, hit the top 10 on the Billboard 200 chart in 2014, thanks, in part, to a surge in Google Play downloads. Marley has a robust social media following as well, and his 1.4 million Twitter followers and more than 74 million Facebook fans still check in for historical photos and quotes, and updates on his children’s charitable and business enterprises.
One such enterprise is Denver-based Marley Coffee, through which Bob’s son, Rohan, is forging his own movement, of sorts, from the same Jamaican farmland where his father grew up. Marley Coffee, whose corporate name is Jammin Java Corp., took root in Jamaica, and in three years, Rohan and his team have grown the business to $10 million in annual sales by slowly and strategically building a fan base.