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Best Practices for Writing, Sharing and Posting on LinkedIn

Best Practices for Writing, Sharing and Posting on LinkedIn

Sarah Steimer

LinkedIn is much more than a résumé builder or place to endorse your friends. Build your authority with these tips

Chip Cutter, managing editor at LinkedIn, offered some advice on how to post on the social website—and he’s begging us: Limit the posts filled with tips and tricks on productivity.​​

Q: How often do you recommend users post on LinkedIn?

A: We recommend posting and sharing consistently—the more you do, the more your words and ideas are likely to be discovered. That doesn’t mean you need to share something multiple times per day or even once a day, but we recommend posting a few times per week. This can take many forms: perhaps a short-form update with your thoughts on breaking news, a quick video about a project you’re working on or an article with your take on a trend in your industry. 


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Sarah Steimer is managing editor of Marketing News. She may be reached at or on Twitter at @sarah_steimer.