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8 Steps to Maximize Your Next Conference

8 Steps to Maximize Your Next Conference

Zach Brooke

conference laptops

Make a plan to use time and money wisely at conferences

Conferences are billed as great fun for good reason. You get to leave the office behind for a few days with peers and mentors in a distant locale. But what’s often overlooked by attendees, especially those sent by their employers, is that conferences are meant to produce tangible results. This can be anxiety-inducing, but with some personal event planning, you can conquer your next conference.

1. Select the Right Events

Dorie Clark is a sought-after conference presenter as the author of business books Reinventing You and Entrepreneurial You. Clark estimates she’s paid to speak at more than 30 events every year. She’s selective about the ones she pays to attend.


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Zach Brooke is a former AMA staff writer turned freelance journalist. His work has been featured in Chicago magazine, Milwaukee Magazine, A.V. Club and VICE, among others. Follow him on Twitter @Zach_Brooke.