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3 Ways Marketers Can Work Better with Creative

Alex Withers

Marketing depends on small creative teams that are increasingly being asked to do more work, in greater variety and at a faster pace than ever before.

That’s according to findings from the “2018 In-House Creative Management Report.” The report is based on a survey of more than 400 creatives and marketers. It was conducted by InSource, a nonprofit professional association dedicated to in-house creatives, to better understand how creative work gets done. 

In recent years, quality creative seems to have taken a back seat to marketing and advertising technology, but the fact remains that good creative is still a linchpin in successful marketing campaigns. Creative is the fuel on which marketing automation runs, and it is an essential element of differentiation. 

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Alex Withers is the CMO of inMotionNow, a leading provider of workflow management solutions for marketing and creative teams. Withers is a seasoned digital technology and marketing executive with more than 20 years of leadership experience.