Skip to Content Skip to Footer
10 Minutes With Sam Pierce on Ogilvy Pride

10 Minutes With Sam Pierce on Ogilvy Pride

Zach Brooke

sam pierce ogilvy

The rise of LGBT acceptance in many parts of the world over the past decade has created opportunities for marketers looking to target this previously underground market. Yet the rush to reach lesbian, gay, bisexual and transgender consumers is hindered by a dearth of market research and case studies necessary to foster inroads with queer audiences.

Enter Ogilvy Pride. A division of Ogilvy & Mather, Ogilvy Pride launched last year to help brands understand and tap into LGBT consumers. The division is led by Sam Pierce, a former global business partner for Ogilvy & Mather Advertising, who assumed leadership of Ogilvy Pride earlier this year. Marketing News spoke to Pierce about how LGBT marketing varies by country and what brands need to appeal to LGBT advocates and allies.

Advertisement

Q: You’ve been in advertising a long time. How has LGBT marketing and advertising changed over your career?

Advertisement

Login to view this page. You may create a free account from the login page after clicking "login".

Zach Brooke is a former AMA staff writer turned freelance journalist. His work has been featured in Chicago magazine, Milwaukee Magazine, A.V. Club and VICE, among others. Follow him on Twitter @Zach_Brooke.

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.