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10 Minutes With Los York Cofounders Dexton Deboree and Seth Epstein

Zach Brooke

In its brief history, content agency Los York has only known success 

Formed in 2014 by agency veterans Dexton “Dex” Deboree and Seth Epstein, Los York struck gold with its immersive game “The Last Shot” at the 2015 NBA All-Star Game. Using more than 10 million individual LED pixels on 889 panels laid across three walls and a floor, the project allowed users to reenact Michael Jordan’s career highlights by placing themselves in the shoes of “His Airness” himself.

The campaign led to 19 creative awards over the next year, including Cannes Lions, D&ADs and Clios. Deboree and Epstein spoke with Marketing News about their creative process, “holy shit” moments and the challenges that come with setting sky-high expectations.

Q: Your tagline is “We are a new kind of creative agency.” How so?

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Zach Brooke is a former AMA staff writer turned freelance journalist. His work has been featured in Chicago magazine, Milwaukee Magazine, A.V. Club and VICE, among others. Follow him on Twitter @Zach_Brooke.