Marketing News Archive

winter issue

What Marketers Would Do with an Extra $1 Million

Insights from the CMO Survey, plus a new playbook for inclusive marketing strategies

spring issue

Does Automated Lead Nurturing Really Work?

A new study challenges the hype. Plus: Can you trust your ad data?

SUMMER ISSUE

“Father of Branding” Brings New Views to Marketing Today

A new framework for branding, plus the power of verified reviews

FALL ISSUE

The Ultimate Research Assistant

How marketing researchers can effectively collaborate with LLMs. Plus: Consumer marketing in action

Winter issue

The Power of Nostalgia

Featuring AMA Fellow Phil Kotler’s latest piece on the future of marketing

spring issue

Generating Returns on DE&I Investment

Featuring results from the CMO Survey and marketing strategy insights from AMA journals

summer issue

Reality Check: AI Will Probably Not Solve Your Biggest Insights Challenges

Featuring the evolving role of AI in storytelling and insight activation, plus strategies to enhance social media engagement and sales

Fall issue

Turning Purpose into Profit

Strategies from industry leaders, and how to harness the power of emotion in consumer relationships

Winter Issue

THE POWER OF A STRONG BRAND NAME

Featuring, “What’s in a Brand Name?” and “When Customization in Luxury Brands Gets Too Personal”

Spring Issue

UPDATING A CLASSIC

Featuring, “The State of Influencer Marketing in 2022” and “How Do You Feel? Marketing to the Stigmatized”

Summer Issue

POWER COUPLE

Featuring, “Brand and Demand Marketing: The New Power Couple” and “Gift or Donation?”

FALL ISSUE

SELLING HEALTH & WELL-BEING

Featuring, “Think It Over: Technology Adoption Done Well Allows Humans to Do What We Do Best”

Winter Issue

THE END OF THE WORLD AS WE KNOW IT

Featuring, “Content Marketing and Advertising Trends Amid the Pandemic”

Spring Issue

BETTER MARKETING BETTER WORLD

Featuring, “Better Marketing, Better World” and “The Benefits of a Nurtured Giving Tree”

SUMMER Issue

ONE NATION, DIVISIBLE

Featuring, “Marketers Reluctant to Promote National Unity” and “Multitouch Attribution in the Customer Purchase Journey”

Spring Issue

OLD TRICKS NEW NAME

Summer Issue

CALL AND RESPONSIVE

FALL ISSUE

HOME IS WHERE THE AD IS

JANUARY ISSUE

2019 MARKETING PREDICTIONS

FEBRUARY ISSUE

THE DESIGN ISSUE

MARCH ISSUE

MAKE THEM THINK BEFORE THEY CHOOSE

April Issue

YOUR SWAG IS GETTING SCRAPPED

MAY ISSUE

THE CAREER ISSUE

JUNE/JULY Issue

HOW YOU VOTE IS HOW YOU BUY

AUGUST ISSUE

CHRONIC MISPERCEPTION

SEPTEMBER ISSUE

MY BIG BURLY HUSBAND LOVES THESE!

OCTOBER ISSUE

4 UNDER 40

January Issue

WHY WE BUY WHAT WE BUY

February Issue

THE INSIGHTS ISSUE

MARCH issue

TAKING THE EMOTION OUT OF NONPROFITS

MAY ISSUE

THE CAREER ISSUE

JUNE/JULY Issue

THE 2018 AMA GOLD TOP 50 REPORT

AUGUST ISSUE

THE HIGHER EDUCATION ISSUE

September Issue

THE FUTURE OF CUSTOMER EXPERIENCE

OCTOBER ISSUE

4 UNDER 40 EMERGING LEADERS

January Issue

THE ROBOTS ARE HERE

FEBRUARY ISSUE

THE ANALYTICS ISSUE

MARCH Issue

THE WAY WE WORK

APRIL/may Issue

THE HUMAN SIDE OF SOCIAL MEDIA

June Issue

THE 2017 AMA GOLD TOP 50 REPORT

JULY Issue

THE NONPROFIT ISSUE

August Issue

THE WORLD IS SHRINKING

September Issue

CX, UX & REATIL's EXISTENTIAL CRISIS

October Issue

THE 2017 AMA TOP 25 GOLD GLOBAL REPORT

January Issue

ADVERTISING IN 2016

February Issue

THE DATA & ANALYTICS ISSUE

march issue

THE CAREER ISSUE

April Issue

THE SEVEN BIG PROBLEMS IN MARKETING

may issue

REEBOK'S REFIT

june issue

THE 2016 AMA GOLD TOP 50 REPORT

July/august issue

THE GLOBAL ISSUE

september issue

THE CUSTOMER EXPERIENCE ISSUE

october issue

THE 2016 AMA GOLD GLOBAL TOP 25 REPORT