Can colleges across the country make the relevant adjustments?
We asked attendees of the 2019 AMA Symposium for the Marketing of Higher Education about four hot topics in their field.
When admissions, administrators and marketers work together, colleges and universities can raise revenue, increase enrollment numbers and thrive—despite treacherous financial conditions
Higher education consultant Rachel Reuben breaks down her day-one college marketing agenda.
Three strategies for success that higher education institutions can adopt to better target prospective students.
Hootsuite’s Social Campus Report shows social media use at schools is ubiquitous, but many struggle to measure ROI.
Marketing News spoke with Bill Faust, senior partner and chief strategy officer at Ologie, who has watched a growing sense of urgency emerge in higher education as colleges continue to embrace branding and marketing.
Being a college media outlet means facing an identity crisis when readership graduates and moves on. Digitization of the media landscape compounds the challenge. What’s a student rag to do, and why should marketers care?
Experts predict that university enrollment numbers will stagnate. Here’s how marketers are coming to the rescue.
U of M is using targeted marketing to assure students that if they work hard, the school will take care of the rest.
Presbyterian College used a texting platform to communicate with students and saw improved indicators for enrollment.
Colleges are turning to license partners to keep branding consistent, legal and on-trend.
An April Fool’s Day video from the University of Texas drew viewers in with an unexpected invention.
In an effort to appeal to a new class of undergrads, Georgetown University is turning students loose on social media with its Georgetown Stories program.