Marketing in Higher Education
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Turn to the essential community for higher ed marketers to discover new ideas, find solutions to common frustrations and build community.
As higher education marketers know, the campus tour is staggeringly effective. According to 2018 data on recruitment tactics compiled by the higher ed firm Ruffalo Noel Levitz, campus visits and open house events, which include tours, were rated as “effective” by 98-99% of the 115 non-profit universities surveyed.
In accordance with its mission to increase access to affordable education, Southern New Hampshire University, a private school with about 4,000 in-person and 87,000 online undergraduates, has aimed to reduce its tuition to $10,000 a year since 2019.
Effective data communication is the hardest part of any data scientist’s job. Scott Berinato’s January 2019 article in the Harvard Business Review, “Data Science and the Art of Persuasion,” refers to it as the last mile because visualization and communication are generally the last steps in an analytical project.
Every industry is feeling the effects of the COVID-19 pandemic, and higher education is no exception. As work has moved off campus and students, professors and staff wonder what happens next, higher ed marketers are tasked with communicating those changes and offering some semblance of normalcy to the audience.
April 12, 2020, marked the 65th anniversary of a critical announcement in the world’s fight against infectious diseases: The University of Pittsburgh, under the scientific leadership of Jonas Salk, shared that the polio vaccine it had been working on was deemed “safe, effective and potent.”
2020 AMA Symposium for the Marketing of Higher Education
November 16-19, 2020
Higher ed marketers like you have always faced fast change. Yet in the last several months, no industry has had to pivot quicker with shrinking resources. A global pandemic mixed with social movements have forced campuses to shift focus to engage with students, parents and alumni to prove the value of higher education in creating a better tomorrow.
“Right now, the Coronavirus pandemic is forcing global experimentation with remote teaching. There are many indicators that this crisis is going to transform many aspects of life. Education could be one of them if remote teaching proves to be a success.”
“With the threat of the coronavirus continuing into the fall and next year, colleges and universities across the country are struggling with whether to reopen their campuses — and if so, how.”
“As a result of the COVID-19 outbreak, experts throughout the higher education industry are predicting radical reorganization and shifts to a more sustainable business model for our nation’s colleges and universities. Academic departments will be consolidated. Entire institutions will merge.”
AMA Higher Ed Marketing Facebook Group
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