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Marketing in Higher Education

Marketing in Higher Education

marketing in higher education

How One College Used Texting to Talk to Recruits

Presbyterian College used a texting platform to communicate with students and saw improved indicators for enrollment.


Register for the 2019 AMA Symposium for the Marketing of Higher Education,
Nov. 10-13, 2019


Licensing Basics for Higher Education

Colleges are turning to license partners to keep branding consistent, legal and on-trend.

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Tackling Higher Education’s Elitist Reputation With Targeted Marketing



AMA Higher Ed Virtual Conference: The Year Ahead. June 25-26


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Can Marketing Save Falling University Enrollment Rates?

Experts predict that university enrollment numbers will stagnate. Here’s how marketers are coming to the rescue.