The Marketing and Society Special Interest Group (affectionately known as “MASSIG”) serves as a convivial gathering point for marketing academics interested in the impacts that Marketing has on our world – both positive and negative. We believe that Marketing holds substantial potential for improving the lives of a society’s members, and seek to study means of achieving such goals. Thus MASSIG members are interested in a wide variety of topics, including social issues, ethics, economic development, transformative consumer research, macromarketing, legal issues, and public policy approaches. We seek to foster scholarly research on societal issues, to facilitate dissemination of scholarly research findings; to promote teaching of societal issues in marketing courses; and to facilitate interaction about societal issues among academic, business, and government sectors.
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Among our undertakings are:
- Support of the Annual AMA Marketing and Public Policy Conference (MPPC). This conference is held in late May/early June, and is rotated into Washington, D.C. every other year, where considerable interaction with public policymakers is facilitated.
- Support of an MPPC “Preconference Consortium for Emerging Scholars” interested in this area. Here research leaders speak to research advances and opportunities in order to offer guidance and encouragement for those considering work in this field. In years when MPPC is not in Washington, this popular consortium is typically hosted at a university campus and is extended to approximately three days of extended research undertakings.
- Hosting receptions for MASSIG members to gather at the AMA Summer and Winter Academic Conferences.
- Operating award programs to provide recognition for notable work by MASSIG members including the Lifetime Achievement Award and Emerging Scholar Award.
- Support of MASSIG Special Sessions on the programs of the AMA Summer and Winter Academic Conferences.
- Encourage creation, dissemination, and promotion of research that exists within the broad umbrella of Marketing & Society, like Journal of Marketing‘s special issue on “Better Marketing for a Better World” and Journal of Public Policy & Marketing‘s special issue on “Transformative Consumer Research.”
- RRBM Honor Roll
Lifetime Achievement Award
Winners of this annual award have contributed a significant body of work in developing and advancing research in the Marketing and Society, Public Policy, and/or the Marketing Ethics areas. This award is given to individuals who exemplify outstanding scholarship in these fields. The MASSIG Lifetime Achievement Awards have been guided by and supported from their inception by Professors O.C. and Linda Ferrell, who deserve all of our thanks for their fine efforts.
2023: Laura Peracchio, University of Wisconsin-Milwaukee
2022: Julie Ozanne, University of Melbourne
2021: Madhu Viswanthan, Professor of Marketing, Loyola Marymount University and Professor Emeritus, University of Illinois, Urbana-Champaign
2020: Scot Burton, University of Arkansas
2019: Craig Andrews, Marquette University
2018: Jerome Williams, Rutgers University-Newark
2017: Michael Mazis, American University
2015: David Stewart, Loyola Marymount University
2014: Debra Scammon, University of Utah
2013: Ronald Paul Hill, Villanova University
2012: Gene R. Laczniak, Marquette University
2011: Patrick E. Murphy, University of Notre Dame
2010: Paul Bloom, Duke University
2009: William L. Wilkie, University of Notre Dame
2008: Alan Andreasen, Georgetown University
Emerging Scholar in Marketing and Society Award
This award recognizes contributions to research advancing the study of Marketing and Society issues and will be given annually to honor the contributions of a researcher in the earlier stages of his or academic career.
2023: Marie Yeh, Loyola University
2022: Peggy Liu, University of Pittsburgh
2021: Courtney Azzari, University of North Florida
2020: Chris Berry, Colorado State University
2019: Stacey Finkelstein, Stony Brook University
2018: Christopher Newman, University of Mississippi
2017: Martin Mende, Florida State University
2016: Brennan Davis, Cal Poly State University
2015: Justine Rapp, University of San Diego
2014: Maura Scott, Florida State University
2013: Beth Vallen, Villanova University
2012 (inaugural year): Kelly D. Martin, Colorado State University
Recipients of this award must be MASSIG members in good standing and should be early in their career progression.
Each year, a panel of three MASSIG members will be appointed by the MASSIG Chair to serve as a selection committee. The panel will solicit nominations from the MASSIG membership, and select the recipient of the award for their scholarly contributions to the marketing and society research area. Criteria to be used for determining contribution include problem significance, innovation, methodological rigor, and potential to substantially advance our understanding of this area.
To submit a nomination for the MASSIG Early Career Award for Contributions to Consumer Research, nominators should provide:
- A letter of nomination (maximum two pages; self-nominations are acceptable).
- A current C.V. for the nominated scholar.
- Up to three reprints of scholarly papers representative of the nominee’s contributions.
All materials need to be submitted electronically. Please note that anyone nominated this year will be automatically considered for the next two years as long as they continue to meet the eligibility criteria.
Marketing and Society Chair:
Stony Brook University
Marketing and Society Chair of Communications: