Plan, Build and Launch Successful Campaigns
Social media advertising offers unparalleled and effective ways to reach your desired target audience. As social media marketing evolves, so too do opportunities available for advertising. The range of available media space, updates to creative assets, and relevant targeting options – it’s no wonder marketers are set to spend more budget than ever on social ads in 2022.
In this video, we’ll focus on Facebook, Instagram, and TikTok advertising and how to plan, build and launch successful campaigns within the native advertising dashboards. In addition, we will cover how to set up, choose your desired audience and design ad content that converts.
You will learn how to consider elements such as budgets, timings, where to place the ads and how to bid. We will also be looking at plenty of examples of what works well and what doesn’t. Finally, we will review the key metrics available to measure the success of advertising campaigns and understand how they help you learn how effective your activity was.
- Discover where you can run paid advertising on Facebook, Instagram and TikTok
- Understand how to put together a strategy for an advertising campaign on Facebook and Instagram
- Learn how to implement tracking into your website with a Pixel
- Learn how to create relevant audiences for your advertising including Interest, Custom and Lookalike Audiences
- Understand what makes audiences click on adverts and how to create an ad that converts
- Discover how to measure and optimize your social media ads
- Explore plenty of best practice examples of successful ads