SEO 101
This course covers important fundamentals and core elements of organic search. Learn what it tasks to become proficient in SEO and why you don’t need to feel anxious every time Google updates its algorithm. While you can’t master SEO overnight, understanding the basics is essential to getting results and intelligently conversing with your team about this complex discipline.
Course Outline
1.Meet the Instructor
2.Where to Start with SEO
3.Being Purposeful
4.How Search Engines Work
5.SEO Through the Years
6.Creating a Strategy
7.Foundations & Fundamentals of SEO
8.Keyword Brainstorming
9.Keyword Research
10.Keyword Validation
11.On-Page Optimization
12.Technical and Off-Page SEO
13.Social Media
14.SEO vs PPC
15.KPIs and SEO Metrics
16.What's Next?