Most marketers focus their SEO activities on keywords, content and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.
In this on-demand training, we’ll explore the other half of SEO: off-page optimization. You’ll learn about backlinks, social SEO, digital PR, link building, and how overall brand reputation contributes to maintaining and growing results.
· Learn how your site is doing from an off-page perspective compared to your competitors
· Understand activities you can do to get effective, legitimate backlinks to your site and content
· Learn about free, low-cost, and premium tools and resources
Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.