As marketers, our world revolves around people – understanding the customer, user, prospects, employee and internal stakeholder experiences. Not only does each audience group look at things differently, but each person within that audience is unique. So, how can we truly understand this wide array of perspectives and effectively communicate what is most important to them?
Enter the art of Listening. Listening is a multifaceted skill with various layers designed to comprehensively gauge and appreciate a Customer’s needs and their ultimate objectives. This course will take you on a journey to understand how to implement the different levels of listening and experience the value of “flipping the script” with the key stakeholders you engage with as a marketer.