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Implementing ABM in your Go-To-Market Campaigns

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Non-Member: $79.00
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Overview
Course

Go-to-market (GTM) leaders are realizing the importance of segmentation, relevant messaging and engaging content across every campaign they hope to run. ROI is the name of the game and clarity of message, strong segmentation and coordinated execution is critical to play.

In this session, we will walk through the four key steps to launch engaging marketing campaigns that leverage Account Based Marketing (ABM) technigues to identify your ideal customers. Shift your focus from individual leads to defining top accounts and priorities that will help inform your GTM strategy.

Course Outline

1.Setting the Stage
2.Account Based Marketing and Go-To-Market
3.Evolution of ABM
4.Know Your Why
5.Know Your Audience
6.Personas
7.Market Trends
8.Competitors
9.Messaging and Positioning
10.Creating the Go-To-Market Plan
11.The Go-To-Market Team
12.A Phased Approach for Growth
13.What's Next?
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Current Status
Not Enrolled
Price
Member: $49.00
Non-Member: $79.00
Get Started
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