Data Literacy

Marketing relies on information and data. Successful marketers need to understand, and be comfortable using, data tools and applying analysis. This course will build your foundational understanding of data, from basic concepts to more advanced practices in collection and interpretation. You’ll explore essential topics including collection tools, statistical interpretation, qualitative data analysis, and critical principles of reliability, validity, and accuracy. Through interactive activities, you’ll develop practical skills and learn how to ensure that your data is both trustworthy and responsibly managed. This course empowers learners to work with data in any context, making informed marketing decisions based on sound analytical principles.