Building a Data-Driven Marketing Strategy

It’s no secret that customer expectations have drastically shifted in the last 10 years. 88% of US adults now say it’s important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point?

No matter your industry, you must collect the right data to drive your marketing strategy. In this session, digital marketing expert and author of the new book, Data-Driven Personalization, Zontee Hou will explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

Designed for marketing leaders and advanced practitioners, this session focuses on building a strategy that changes the game.

Mid-Senior Level | Beginner Content | 1.5 hours