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Trziste Market, 24(1)
Journal of Brand Management, 20(1)
California Management Review, 54(4)
International Journal of Technology Marketing, 7(4)
Journal of Management Studies, 49(7)
Journal of Marketing Management, 28(11/12)
Journal of Marketing Research, 49(5)
Journal of Promotion Management, 18(4)
Management Science, 58(10)
Marketing Theory, 12(3)
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