THE ROUTLEDGE COMPANION TO DIGITAL CONSUMPTION Russell Belk and Rosa Llamas, eds., Routeldge, 2013, 438 pp.

Part I: What’s Digital?

1. Living in a Digital Age (Rosa Llamas and Russell Belk)
2. Digitizing Physical Objects in the Home (Alladi Venkatesh and Debora Dunkle)
3. The Digital Consumer (Donna L. Hoffman, Thomas P. Novak and Randy Stein)
4. The Posthuman Consumer (Norah Campbell)

Part II: Representing the Self and Others

5. Blogs (Zeynep Arsel and Xin Zhao)
6. Fashion Blogging (Gachoucha Kretz and Kristine De Valck)
7. From Free Form to Templates: The Evolution of Self-Presentation in Cyberia (Hope Jensen Schau and Mary C. Gilly)

Part III: Researching the Digital Consumer

8. Digital Youth, Mobile Phones and Text Messaging: Assessing the Profound Impact of a Technological Afterthought (Anthony Patterson)
9. Netnography and the Digital Consumer: The Quest for Cultural Insights (Robert V. Kozinets)
10. The Rise of the Customer Database: From Commercial Surveillance to Customer Production (Jason Pridmore and Detlev Zwick)
11. Researching Children in a Digital Age: Theoretical Perspectives and Observations from the Field (Vebjørg Tingstad)
12. New Forms of Digital Marketing Research (Elanor Colleoni) Part IV: Communicating, Interacting and Sharing
13. How Non-Western Consumers Negotiate Competing Ideologies of Sharing through the Consumption of Digital Technology (Anton Siebert)
14. Virtually ‘Secret’ Lives in ‘Hidden’ Communities (Ekant Veer) 15. Crowdsourcing (Andrea Hemetsberger)
16. Interactive Online Audiences (Marie Agnès Parmentier and Eileen Fischer)
17. Dating on the Internet (Helene M. Lawson and Kira Leck) Part V: Seeking Information and Shopping
18. Medicine 2.0 and Beyond: From Information Seeking to Knowledge Creation in Virtual Health Communities (Handan Vicdan and Nikhilesh Dholakia)
19. Stock Trading in the Digital Age: Speed, Agency and the Entrepreneurial Consumer (Detlev Zwick and Jonathan Schroeder)
20. Digital Virtual Consumption as Transformative Space (Mike Molesworth and Janice Denegri-Knott)
21. Consumer Decision Making in Online and Offline Environments (Elfriede Penz and Margaret K. Hogg)

Part VI: Playing, Praying, Entertaining and Educating

22. Value Co-Creation in Virtual Environments (Sammy K. Bonsu)
23. "I don’t really know where the Money does, do You?": Online Gambling and the Naive Screenager (June Cotte)
24. Viral Propagation of Consumer- or Marketer-Generated Messages (T.E. Dominic Yeo)
25. Digital Fandom: Mediation, Remediation and Demediation of Fan Practices (Clinton Lanier, Jr. and Aubrey R. Fowler III)
26. Online Games: Consuming Experiencing and Interacting in Virtual Worlds (João Pedro dos Santos Fleck, Marlon Dalmoro and Carlos Alberto Vargas Rossi)
27. The Brick Testament: Religiosity among the Adult Fans of Lego (Albert M. Muñiz, Jr., Yun Mi Antorini and Hope Jensen Schau)

Part VII: Issues of Concern in Society and Culture

28. Surveilling Consumers: The Social Consequences of Data Processing on Amazon.com (Sachil Singh and David Lyon) 29. Online Privacy: Concepts, Issues and Research Avenues for Digital Consumption (Ian Grant and Kathryn Waite)
30. Self-Disclosure (Henri Weijo)
31. Consumer Activism 2.0: Tools for Social Change (Pia A. Albinsson and B. Yasanthi Perera)
32. Jack of all Trades, Master of…Some?: Multitasking in Digital Consumers (Sydney Chinchanachokchai and Brittany R. L. Duff)
33. Gender Roles and Gender Identification in Relation to Media and Consumption (Birgitte Tufte)
34. Online Consumer Movements (Jay M. Handelman)
35. The Digital Consumption of Death: Reflections on Virtual Mourning Practices on Social Network Sites (Ming Lim)
36. Consumer (Dis)Trust Online (Peter R. Darke, Ray L. Benedicktus and Michael K. Brady)
37. Afterword: Consuming the Digital (Tom Boellstorff)

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