Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent
–Graham R. Massey, David S. Waller, Paul Z. Wang, Evi V. Lanasier [Publisher] [Google Scholar]

Cultural and sub-cultural differences in reliability: An empirical study in Japan and Malaysia
–George P. Moschis, Fon Sim Ong, Masoud Abessi, Takako Yamashita, Anil Mathur [Publisher] [Google Scholar]

Sales promotion in Asia: successful strategies for Singapore and Malaysia
–Lisa McNeill [Publisher] [Google Scholar]

Consumers’ personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
–Jee Teck Weng, Ernest Cyril de Run [Publisher] [Google Scholar]

A critical model of brand experience consequences
–Amjad Shamim, Muhammad Mohsin Butt [Publisher] [Google Scholar]

Marketing of postgraduate education in Taiwan: issues for foreign universities
–Siva Muthaly, Antonio C. Lobo, Jimmy Song Jen-Yuan [Publisher] [Google Scholar]

The effect of multi-level factors on MNEs’ market entry success in a small emerging market
–Keith J. Perks, Stephen P. Hogan, Paurav Shukla [Publisher] [Google Scholar]

Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
–Kim-Shyan Fam, David S. Waller, Ernest Cyril de Run, Jian He [Publisher] [Google Scholar]

Parents’ perception of teen’s influence on family purchase decisions: A study of cultural assimilation
–Gurvinder S. Shergill, Harjit Sekhon, Min Zhao [Publisher] [Google Scholar]

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