Archive

Type: TOC

Financial Value Brands

The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms

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Feb 6, 2022

Euro J Mar

European Journal of Marketing, 56(2)

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Feb 6, 2022

Corp Rep Rev

Corporate Reputation Review, 25(1)

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Feb 6, 2022

Consumptions Markets Cult

Consumption Markets & Culture, 25(1)

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Feb 6, 2022

J Service Res

Journal of Service Research, 25(1)

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Jan 30, 2022

J Poli Economy

Journal of Political Economy, 13(2)

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Jan 30, 2022

J Mar Comm

Journal of Marketing Communications, 28(2)

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Jan 30, 2022

J Intl Mar

Journal of International Marketing, 30(1)

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Jan 30, 2022

J Hosp Mar Man

Journal of Hospitality Marketing & Management, 31(2)

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Jan 30, 2022

J Historical Res Mar

Journal of Historical Research in Marketing, 14(1)

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Jan 30, 2022