INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Special issue on the Future of Advertising

Editorial

Introduction to the special issue on the future of advertising
—Sukki Yoon [Publisher] [Google Scholar]

Message and media: the future of advertising research and practice in a digital environment
—Scott Koslow & David W. Stewart [Publisher] [Google Scholar]

Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
—Tae Hyun Baek, Marat Bakpayev, Sukki Yoon & Seeun Kim [Publisher] [Google Scholar]

Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
—Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi & Cristiano Ciappei [Publisher] [Google Scholar]

Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising
—Sunghoon Kim & Moon Young Kang [Publisher] [Google Scholar]

Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema
—Hojoon Choi, Kyunga Yoo, Tom Reichert & Temple Northup [Publisher] [Google Scholar]

The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk
—A-Reum Jung & Jun Heo [Publisher] [Google Scholar]

Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity
—Haiyun Zhu, Mikyoung Kim & Yung Kyun Choi [Publisher] [Google Scholar]