Intl J Adv


International Journal of Advertising, 41(5)


Special issue on the Future of Advertising


Introduction to the special issue on the future of advertising
Sukki Yoon [Publisher] [Google Scholar]

Message and media: the future of advertising research and practice in a digital environment
Scott Koslow & David W. Stewart [Publisher] [Google Scholar]

Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
Tae Hyun Baek, Marat Bakpayev, Sukki Yoon & Seeun Kim [Publisher] [Google Scholar]

Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi & Cristiano Ciappei [Publisher] [Google Scholar]

Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising
Sunghoon Kim & Moon Young Kang [Publisher] [Google Scholar]

Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema
Hojoon Choi, Kyunga Yoo, Tom Reichert & Temple Northup [Publisher] [Google Scholar]

The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk
A-Reum Jung & Jun Heo [Publisher] [Google Scholar]

Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity
Haiyun Zhu, Mikyoung Kim & Yung Kyun Choi [Publisher] [Google Scholar]