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European Journal of Marketing, 43(5/6)
European Management Journal, 27(4)
Harvard Business Review, 87(6)
Direct Marketing: An International Journal, 3(2)
International Business Review, 18(3)
International Journal of Advertising, 28(3)
International Journal of Product Development, 8(4)
International Marketing Review, 26(3)
Journal of Advertising, 38(2)
Journal of Applied Psychology, 94(3)
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