ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Interactive Marketing  Relevant ARCategory: Marketing Journals

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Measuring and Managing Interactive Environments
–Edward Malthouse, Venkatesh Shankar [Publisher] [Google Scholar]

Attribute Perceptions, Customer Satisfaction and Intention to Recommend E-Services
–Adam Finn, Luming Wang, Tema Frank [Publisher] [Google Scholar]

The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing
–Hyejeong Kim, Linda S. Niehm [Publisher] [Google Scholar]

The Roles of Modality Richness and Involvement in Shopping Behavior in 3D Virtual Stores
–Seung-A Annie Jin [Publisher] [Google Scholar]

The Moderating Effects of Involvement on the Relationships Between Satisfaction, Trust and Commitment in e-Banking
–Manuel J. Sanchez-Franco [Publisher] [Google Scholar]

CASE: Mozilla vs. Godzilla Ä The Launch of the Mozilla Firefox Browser
–Sandeep Krishnamurthy [Publisher] [Google Scholar]

The Results from the Lifetime Value and Customer Equity Modeling Competition
–Edward C. Malthouse [Publisher] [Google Scholar]

A Method to Predict Aggregate Customer Equity Using Activeness Thresholds Ä 2008 DMEF Customer Lifetime Value Modeling Competition (Task 1)
–Joseph Pancras [Publisher] [Google Scholar]

2008 DMEF Customer Lifetime Value Modeling (Task 2)
–Zainab Jamal, Alex Zhang [Publisher] [Google Scholar]

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