Attribute Importance
and Performance for Customer Based Strategy, A teaching note by Vikas Mittal and Hari Sridhar
postArchive
Type: Post
JM Structure and Editorial Philosophy
Christine Moorman will have help from Harald van Heerde, C. Page Moreau and Robert W. Palmatier
postRevenue Management and Market Analytics
The journals Management Science and Operations Research have added this new editorial area
postSWARM 2018
Summer Workshops in Advanced Research Methods on regression, latent variables and multilevel research, Tel Aviv, Jun 2018
postRevisit: ACR LA 2017
Proceedings available for the Association for Consumer Research Latin American Conference, Cali, Colombia, 5-8 Jul 2017
postRevisit: AMAF Award Nominations
The AMA Foundation is looking for nominations for its Parlin, Lavidge, Williams-Qualls-Spratlen and Berry Awards and Valuing Diversity Scholarships; Deadline 6 Apr 2018
postRevisit: SportSIG Awards
The AMA's Sport & Sponsorship-Linked Marketing SIG seeks nominations for its three annual awards; Deadline 1 Apr 2018
postVisual Aesthetics
Dharti Trivedi and Jamie Grigsby seek unpublished studies on visual product aesthetics for a meta-analysis
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