Attribute Importance
Introduction
and Performance for Customer Based Strategy, A teaching note by Vikas Mittal and Hari Sridhar
Dear Colleagues:
We have written a teaching note entitled “Attribute Importance and Performance for Customer Based Strategy”. A sample copy can be downloaded at:
The note can be used in many undergraduate/graduate classes such as:
- Marketing Research
- Marketing Strategy
- Consumer Behavior
- Customer Analytics
- CRM/Customer Satisfaction
Please check out the examination copy of the teaching note. Should you need any additional information to adopt it for your class, please email us.
Regards,
Vikas Mittal – Rice University (vm@rice.edu)
Hari Sridhar – Texas A&M University (ssridhar@mays.tamu.edu)