Platform and Product Family
A course titled, "Product Platform and Product Family Design: From Strategy to Implementation," Cambridge, MA, 18-2 Jun 2007
postArchive
Type: Post
MRSIG Nominations
AMA Marketing Research SIG seeks nominations for the Gil Churchill Lifetime Achievement Award and the Don Lehmann Best Paper Award; Deadline 15 Jun 2007
postBehavioral Aspects of Prices
Jodie Ferguson and Yupin Patarapongsant have won the 2007 Fordham University doctoral dissertation competition
post2006 Journal of Advertising Award
Jim Leigh, George Zinkhan, and Vanitha Swaminathan have won the 2006 Journal of Advertising Best Paper award
postUniversity Assessment
2nd Athens International Conference on University Assessment: Assessing Quality; 12-14 Oct 2007; Early bird deadline 30 Jun
postNew Faculty Workshop
Making the Transition: A Workshop for New Marketing Faculty, Washington, DC, 3 Aug 2007
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