Behavioral Aspects of Prices


Jodie Ferguson and Yupin Patarapongsant have won the 2007 Fordham University doctoral dissertation competition

 ARC: Community: ELMAR: Posting

areas: product: dissertations

Related ARContent: Awards 

The Fordham Pricing Center congratulates the two winners of this year’s competition for the best dissertation proposals on the behavioral aspects of prices: Jodie Ferguson and Yupin Patarapongsant.

Yupin’s dissertation is on "The Effects of a Certified Cobrand and Price on Consumers’ Product Evaluations and Purchase Intentions." Yupin’s advisor is Kent Monroe, J. M. Jones Distinguished Professor of Marketing Emeritus at the University of Illinois at Urbana-Champaign.

Jodie’s dissertation is on "Beliefs of Fair Price Setting Rules, Pervasiveness in the Marketplace and Effects on Perceptions of Price Fairness." Jodie’s advisor is Pam Scholder Ellen, Associate Professor of Marketing, J. Mack Robinson College of Business, Georgia State University.

The winners will each receive $1,000 and the opportunity to present their dissertation at the Fordham Pricing Conference, September 28-29, 2007 at the Manhattan campus of Fordham University.

The committee evaluating the proposals congratulates the two winners as well as all the other candidates who submitted proposals for exciting new research in the field of behavioral pricing.