NPD Success
Yuanyuan Jiang seeks published or unpublished studies on success factors of new product development for a meta-analysis
postYuanyuan Jiang seeks published or unpublished studies on success factors of new product development for a meta-analysis
postFull text access to forthcoming articles in the Sep 2008 issue of Journal of International Marketing
postEileen Bridges and Tuo Wang present results based on 309 ELMAR subscribers who participated in a survey as to which journals offer the most publication prestige
postAcademy of Marketing Science World Marketing Congress, Oslo, 22-25 Jul 2009; Deadline 1 Oct 2008
postAccess, and comment on, Wiesel, Skiera, and Villanueva (2008), "Customer Equity: An Integral Part of Financial Reporting" from the March 2008 Journal of Marketing
postThe home office for the Academy of Marketing Science will move from the University of Miami to Louisiana Tech University
postMarc Fetscherin seeks presenters for a possible special session on pedagogy at Winter AMA 2009
postJoel Whalen and Cathy Curran-Kelly seek responses from junior faculty to the question: ?What do you wish you knew your first year of teaching?? Results will be used at the SMA Doctoral Consortium
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