Journal Publication Prestige


Eileen Bridges and Tuo Wang present results based on 309 ELMAR subscribers who participated in a survey as to which journals offer the most publication prestige

Related ARContent: Journal Rankings 

Marketing Journal Prestige Survey Results

A total of 309 people responded to our survey regarding prestige of various marketing journals. To those of you who responded, thank you very much for your time and input!

Characteristics of respondents include:

73% from the United States
99% affiliated with a college or university
Of these, 89% tenured or on the tenure track
29% have served in an administrative capacity
78% affiliated with public universities
64% of the universities offer doctoral programs

Below, we report the results for the first list of journals, which were collected without any known errors. We included 36 journals on this first list, of which 32 were ranked by our respondents as belonging in the higher prestige categories. Using median responses, the results are as follows:

Outstanding journal, most highly regarded in our field, international influence

    Journal of Consumer Research
    Journal of Marketing
    Journal of Marketing Research
    Management Science
    Marketing Science

Very good journal, very highly regarded, international influence

    Harvard Business Review
    International Journal of Research in Marketing
    Journal of Advertising
    Journal of Advertising Research
    Journal of Business Research
    Journal of Consumer Psychology
    Journal of International Business Studies (JIBS)
    Journal of Personality & Social Psychology
    Journal of Public Policy & Marketing
    Journal of Retailing
    Journal of the Academy of Marketing Science (JAMS)
    Marketing Letters
    Sloan Management Review

Good journal, highly regarded, some articles have international influence

    California Management Review
    European Journal of Marketing
    Industrial Marketing Management
    Journal of Current Issues & Research in Advertising
    Journal of Economic Psychology
    Journal of International Marketing
    Journal of Macromarketing
    Journal of Marketing Education
    Journal of Personal Selling & Sales Management
    Journal of Product Innovation Management
    Journal of Service Research
    Journal of Services Marketing
    Marketing Theory
    Psychology and Marketing

We regret that a technical error prevented us from obtaining data regarding a second (extended) list of journals, and many of you sent emails to advise us of additional journals that should have been included. We appreciate your suggestions, and plan to do the survey again next year with a more complete list and without any errors!

Eileen Bridges and Tuo Wang
Kent State University