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ICCMI 2015

3rd International Conference on Contemporary Marketing Issues, London, 30 Jun-3 Jul 2015, Chairs Christos Sarmaniotis and Stavros P. Kalafatis; Deadline 9 Mar 2015

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Macromarketing 2015

40th Annual Macromarketing Conference, Chicago, 25-28 Jun 2015, Chairs Cliff Shultz, Ray Benton and Olga Kravets; Deadline 1 Feb

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PLS SEM

Partial Least Squares Structural Equation Modelling with Joe Hair, ITM University, Gwalior, India, 15-16 Jan 2015

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Simple Forecasting

Scott Armstrong seeks evidence against the proposition that simple forecasting methods for marketing phenomena outperform complex methods

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