Partial Least Squares Structural Equation Modelling with Joe Hair, ITM University, Gwalior, India, 15-16 Jan 2015

“Two days PLS-SEM Workshop by Prof. Joseph F. Hair”.

First time in India, Two days Workshop on Partial Least Squares Structural Equation Modelling (PLS-SEM) organized by ITM University, Gwalior, India, January 15-16, 2015.

About PLS-SEM:

ITM University Gwalior is pleased to announce "First Time in India" Two Days Workshop Partial Least Squares Structural Equation Modelling. The PLS-SEM is a package for structural equation modeling (SEM) with partial least squares (PLS) in R. Structural equation models (SEM) is very popular in many disciplines. The Partial least squares (PLS) approach to SEM 0ffers an alternative to covariance-based SEM, which is especially suited for situations when data is not normally distributed. PLS path modelling is referred to as soft-modeling-technique with minimum demands regarding measurement scales, sample sizes and residual distributions. The PLS-SEM provides the capability to estimate PLS path models within the R programming environment. Different setups for the estimation of factor scores can be used. Furthermore it contains modular methods for computation of bootstrap confidence intervals, model parameters and several quality indices.

About the Resource Person: (Prof. Joseph F. Hair)

Joe Hair is Professor of Marketing in the Coles College of Business at Kennesaw State University. He has authored over 50 books, including market leaders Multivariate Data Analysis, Prentice-Hall, 7th edition, 2010, and Principles of Marketing, Thomson Learning, 12th edition, 2013, used at over 600 universities globally. He also has numerous publications in journals such as Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, and Journal of Retailing. His publications have been cited more than 144,000 times (Google Scholar citations). He is a Distinguished Fellow of the Academy of Marketing Science and the Society for Marketing Advances. In 2011 he was recognized as the Academy of Marketing Science Marketing Educator of the year, in 2009 he was the Academy of Marketing Science/Harold Berkman Lifetime Service Award recipient, in 2007 he was named the Innovative Marketer of the Year by the Marketing Management Association, and in 2004 he received the Academy of Marketing Science Outstanding Marketing Teaching Excellence Award. January 15-16, 2015

Programme Chairman:

Prof. Yogesh Upadhyay, Vice Chancellor, ITM University Gwalior.

Programme Convenor:

Dr. S.B. Geeta Narhari, Dean, School of Business, ITM University Gwalior.

Programme Coordinator:

Ms. Preeti Singh

Key Dates:

December 25, 2014 – Last Date for Registration

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