Archive
Type: Post
IT-Led Marketing Change
Extracting Value from Investments in IT-Led Marketing Change, Special issue of Journal of Business Research; Deadline 15 Jan 2016
postService Design and Innovation
Developing New Forms of Value Cocreation Through Service, Special issue of Journal of Service Research; Deadline 15 Jan 2016
postInterorganizational Marketing Article Award
Robert W. Palmatier, Rajiv Dant and Dhruv Grewal have won AMA IOSIG's 2015 Louis W. Stern Award
postInterview on Success in NL
JB Steenkamp, in a video interview, on marketing scholarship in the Netherlands
postRevisit: ANZMAC 2015
Brand and Co-created Innovation, Special issue of Journal of Brand Management and ANZMAC Brand Management track, 30 Nov-2 Dec 2015
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