Global Brand Conference
Academy of Marketing SIG in Brand, Identity, and Corporate Reputation, Newcastle, UK, 2-4 May 2018; Deadline 3 Nov
postArchive
Type: Post
Replication
in Marketing Communications Research, Special Issue of Journal of Marketing Communications; Deadline 15 Dec 2017
postMarketing Strategy and Data Analytics
Teaching materials freely available from Rob Palmatier and Hari Sridhar
postWordMap Analytic Tool
Wagner Kamakura has developed a new tool called WordMap as part of his free "Analytic Tools for Excel" toolkit
postImpact Factors of Marketing Journals
Before the 2016 scores came out, half the journal editors were happy and half were sad. Now it's the other way around.
postCreativity and Innovation
Saleh AlShebil seeks input for a potential course in creativity and innovation
postRevisit: Winter AMA 2018
SportSIG session proposals for the AMA Winter Academic Conference, New Orleans, 23-25 Feb 2018; SIG Deadline 14 Aug
postRevisit: Subsistence Marketplaces
Bottom-Up Immersion Conference, Chennai and Delhi, India, 4-9 Jan 2018
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