Frank M. Bass
POSTING TYPE: Obituaries Author: GK Kalyanaram Advertisement FRANK M. BASS (1926-2006) This profile, a tribute and a record of contributions, was composed by Gurumurthy Kalyanaram (G.K.) for ISMS College on Marketing Science in November 2021. Frank M. Bass was a leading marketing scientist and researcher, a remarkable teacher, a mentor to over 60 doctoral students, […]
obituaries