Brand and Customer Loyalty
Yuping Liu-Thompkins would like to know what you think are the most pressing research questions in this area
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Type: Dialog
Conference Travel, Inclusivity and Engagement
Offer up your opinion to the AMA Academic Council. AMA membership not required!
dialogPlace Branding
Swapnarag Swain is looking for unpublished work on destination or place branding
dialogConsumer Brand-Related Activities
Cristian Buzeta is looking for unpublished work on the relationship between social media motivation and consumer online brand-related activities
dialogDigital Business Capability
Woojung Chang, Jeong-Bin Whang and Jonh-Ho Lee are looking for unpublished work on the relationship digital capability and organizational outcomes
dialogWroe Alderson Seminars
Stan Shapiro would like to know if the Alderson Theory Seminar was held in 1965
dialogMarketing Practice Survey
Spend 5 minutes to help Kristina Medvedeva by filling out a survey on the role of academic research on the practice of marketing
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