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Research Practices of Marketing Academics

Scott Wright and Joseph Goodman invite you to take part in a survey on the opinions and research practices of marketing academics. Respondents are entered into a drawing to win a $200 Amazon gift card.


Just-Below Pricing

Eve Sarah M?ller, David D. Loschelder and Malte Friese are looking for unpublished data on just-below pricing, i.e. prices ending in .99.


Teaching Portfolios

Purvi Shaw is seeking teaching portfolios for a qualitative study on pedagogical competence


Social Media Effects

Georgia Liadeli, Francesca Sotgiu and Peeter Verlegh seek published and unpublished studies on the effects of brands' social media activities