FSU Marketing Name Change
The FSU College of Business will establish the Rockwood School of Marketing thanks to a gift from the late Professor Emerita Persis Rockwood and husband Charles Rockwood
dialogArchive
Type: Dialog
CCT PhD Network Survey
The Consumer Culture Theory PhD Network invites all doctoral students to complete a short survey
dialogMarketing Simulation
Nuno Camacho is reaching out with a question for all those who have used Marketing Simulation: Managing Segments and Customers
dialogCustomer Sales Distribution
Ljubomir Pupovac seeks studies examining how the distribution of a firm’s sales across customers (such as customer concentration, existence of principal/major customer, number of customers, etc) impacts firm outcomes
dialogNamed Marketing Departments?
Mike Brady asks if anyone is aware of any Marketing Departments that have been named after a benefactor
dialogEmotion and B2B
Filoumena Zlatanou seeks unpublished studies on emotions in business relationships
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