TCR Advisory Committee
Martin Mende is the new Chair of the Association for Consumer Research’s Transformative Consumer Research Advisory Committee
dialogArchive
Type: Dialog
Venky Joins the MASB
The Marketing Accountability Standards Board is proud to announce that its new Advisory Council Chair is Venkatesh “Venky” Shankar
dialogSeller-Buyer Valuations
An author team rquests unpublished/working papers that use the valuation paradigm (Kahneman et al. 1990)
dialogMarketing Dictionaries
If you know of any unpublished dictionary/list of marketing terms, please consider emailing Vivek Astvansh
dialogAttitude-Behavior Gap in Green Consumption
Ishani Patharia is looking for working papers and unpublished studies on this topic
dialogLaunches and Adoption in B2B Markets
Stephan Volpers seeks unpublished empirical studies on new product launches or adoption in business markets
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