Strategic Marketing Cases
Call for cases for a new edition (Third) of Strategic Marketing: Creating Competitive Advantage by Doug West, John Ford and Essam Ibrahim
calls-otherArchive
Type: Calls: Other
CEO Branding
CEO Branding: Meaning, Measuring, Managing, Book to be edited by Marc Fetscherin; Deadline 15 Dec 2013
calls-otherDeath and Consumer Culture
A book to be edited by Susan Dobscha; Proposal deadline 15 Oct 2013
calls-otherCorporate Sustainability and Social Entrepreneurship
oikos and Ashoka call for cases on Corporate Sustainability and Social Entrepreneurship; Deadline 11 Nov 2013
calls-otherLinking Marketing and Management
Call for case proposals on strategic issues linking marketing and management, Book to be edited by Alexander Josiassen and Ingo Karpen; Deadline 30 Nov 2013
calls-otherInnovation Marketing
Innovation Marketing: Balancing Internal and External Stakeholders' Interest for the Management of Innovation, Book to be edited by Alexander Brem and Eric Viardot; Deadline 31 Jan 2014
calls-otherIntegrating Social Media
Integrating Social Media into Business Practice, Applications, Management, and Models, A book to be edited by Dr. In Lee, Proposal deadline 30 June 30 2013
calls-otherNACRA 2013
The Marketing and Managing at Home and Abroad Track of the North American Case Research Association, Victoria, BC, 17-19 Oct 2013, Track Chairs Javier Silva and Josep Franch; Deadline 22 Jun
calls-otherPDMA ToolBook4
The Product Development and Management Association calls for chapters for the PDMA ToolBook4: Tools for Open Innovation; Proposal deadline 15 Apr 2013
calls-otherRevisit: Brand Management in Emerging Markets
Brand Management in Emerging Markets: Theories and Practices, Book to be edited by Cheng Lu Wang and Jiaxun He; Proposal deadline 30 Mar 2013
calls-other